Tata Motors enters mid-size SUV segment with Curvv.ev

Mumbai: Marking its entry in the mid-size SUV segment, Tata Motors on Wednesday launched the Curvv.ev and showcased the internal combustion engine (ICE) versions of the vehicle. The Tata Curvv EV 45 is priced between Rs 17.49 lakh and Rs 19.29 lakh, while the longer-range Curvv EV 55 is priced between Rs 19.25 lakh and Rs 21.99 lakh.

The homegrown auto major will announce the prices of Tata Curvv (ICE) on September 2. The new vehicle in the lineup will allow Tata to compete against the likes of established players such as Hyundai Creta, Kia Seltos and Maruti Suzuki Grand Vitara in the fast-growing mid-SUV segment. Among EVs, it faces competition from MG ZS EV.

The company is confident that aggressive pricing and many segment-first features of the coupe-styled SUV would allow it to replicate the success it achieved in the micro SUV and sub-compact SUV segments with Punch and Nexon. The mid-SUV segment clocked volumes of around 680,000 units last year, accounting for nearly a third of the overall SUV sales. Tata Motors, so far, was absent from this space.