Shriram Properties renews focus on mid-market and premium segments

Bengaluru: Real estate developer Shriram Properties (SPL) aims to enhance its focus on the mid-market and mid-premium segments of the residential real estate markets in Bengaluru, Chennai and Kolkata, as well as Pune that it plans to enter soon. The company, which entered its 25th year of operations in 2024-25, announced a new brand identity – SPLNxT- on Wednesday.

The company aims to achieve leadership in the mid-market and mid-premium segments over the next decade, and also aims to double its sales, triple its revenue, and quadruple its profits over the next three years.

The company is targeting cumulative sales of over 20 msf (million square feet), predominantly focused on Bengaluru, Chennai and Pune. Kolkata will remain a key contributor. SPL is targeting to accelerate new project addition in core markets of Bengaluru, Chennai and Pune and intends to more than double its new project inventory.

Currently, SPL has a project pipeline of 42 projects with 42 msf development potential. Of this, 24 msf is ongoing and the remaining 18 msf of development potential vests in future projects. SPL is targeting to double this future project inventory in 18-24 months, the company announced on Wednesday at a press conference in Bengaluru.