Kartik Aaryan signs as brand ambassador of Lava mobiles

Mumbai: Lava International Limited on Tuesday said it has on-boarded the youth icon Kartik Aaryan as the brand ambassador to endorse its Smartphones category, while launching Lava Blaze Pro.
Priced at Rs. 10,499, Blaze Pro comes in four different colour variants – Glass Green, Glass Orange, Glass Blue, Glass Gold available on Flipkart, Lava e-store, company statement said.
Sharing his thoughts on the new brand association, Kartik Aaryan, said, ”I am delighted to associate with Lava, a Home-grown brand that has established itself as a leading Indian end-to-end smartphone company. It is sheer excitement to see how Lava is bringing technologies that appeal to the youth of the country. I am confident that today’s generation has the mettle to bring real change and we need to empower them. My association is based on the resonance of our shared ethos of being #ProudlyIndian, and standing apart from the crowd with a unique proposition.’
“Signing Kartik Aryan is the perfect fit for LAVA,” says Mugdh Rajit, Head of Marketing, Sales & Distribution Strategy, Lava. “Both are challenging the norms of their industries and creating new expectations. Kartik’s superlative performances have earned him a devoted fan following, and LAVA’s exciting new launches are setting new standards in the smartphone segment. We are on a mission to provide smartphone customers an excellent Indian alternative, and with Kartik on board, we are confident we can get there faster.” (UNI)