If product is good, will sell: Mahindra

NEW DELHI: Anand Mahindra, chairman of Mahindra Group, said if a company’s product is terrific, they are bound to succeed. Pointing out that the group’s two-wheeler division faced several impediments such as the COVID-19 pandemic, which slowed things down in the past, Mahindra, at launch event of BSA Gold Star 650, said he is confident that their effort to share a part of history along with a great product is sure to take off.

“Even if I had steroidal growth (in two-wheeler biz), I would still not be happy. We faced several impediments like Covid-19, which slowed things down in past few years. The kind of machines created by our team in R&D centres of India and the UK is unparallel,” said Mahindra as his subsidiary company – Classic Legends – which has revived the iconic Jawa and Yezdi motorcycle brands, on Thursday, launched another iconic motorcycle brand- the BSA – in India.

He added, “What we always believe is if your product is terrific, you will succeed. This is what I believe here to happen as well…Jawa, Yezdi and BSA are cult-like brands and there is a big community for them. We have to give a kickstart.”

Classic Legends on Thursday launched BSA Gold Star 650 at a starting price of Rs 3 lakh. Gold Star 650, competes with Royal Enfield’s 650 twin range, boasts a 652cc liquid-cooled single-cylinder engine delivering a torque of 55 Nm and 45 bhp.