LG Sinha inaugurates Embroidery Heritage Cluster

Srinagar: J&K Lieutenant Governor Manoj Sinha on Saturday inaugurated the Sukhnag Sozni Embroidery Sfurti Cluster Rudbugh Magam Budgam of J&K Khadi and Village Industries Board at Magam, Budgam.
He said that the Sfurti Heritage Cluster would deliver a holistic approach towards development of Sozni craft from production to marketing stage while catering the needs of at least 500 artisans.He said that the Government has taken various steps to make the handicraft sector more competitive, boost exports and give a fillip to village industries, which is a repository of creative tradition.

“We are determined to ensure capacity building, foster innovation, best in class infrastructure, easy access to credit and market,” the Lt Governor said.
“We have implemented policies to ensure that the artisans get an opportunity to showcase their products at national and international expo and receive better prices for their products,” the Lt Governor said.
The Lt Governor observed that the ‘Vocal for Local’ initiative has exposed J&K’s cultural and artistic heritage to the world.
“Handicraft sector faced many challenges due to Covid but it certainly has the potential to take UT’s economic growth to a higher trajectory and to provide employment to a large pool of our youth,” he said.
The Lt Governor emphasized that the creativity of all the craft-artists will be more productive in future with the Government’s focused investment in skill development, modern technology, innovative business practices which will directly contribute to the increased earnings of craftsmen.
Highlighting the role of artisans who represent the rich traditions, customs and cultures, the Lt Governor made a special mention of Bashir Ahmed Bhat, an award-winning artisan from Beerwah, who had been doing notable Sozni embroidery work.
On the occasion, the Lt Governor also awarded certificates to Artisans and Entrepreneurs for their outstanding performance under the Prime Minister’s Employment Generation Program (PMEGP). (UNI)

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