‘UPAJGURU’, a Agtri FinTech Platform to be launched by G&G co.

Hyderabad, Mar 9 (UNI) Grus & Grade (G&G), a technology company operating in the Agri-tech/Fintech market, started by alumni of IIM Indore, IIIT Delhi and the University of Delhi, will launch its first product ‘UPAJGURU’, a Agtri FinTech Platform, on March 12. G&G is incubated at Aspire BioNest, University of Hyderabad and Centre of Excellence in blockchain through APIARY, (STPI Gurgaon under Ministry of Electronics and Telecommunications). The new futuristic platform with future full of promises will be launched in the presence of Dr. Chandrasekhar, Secretary of Department of Science & Technology, Dr Krishna Ella- Chairman & Managing Director of Bharat Biotech International Limited and Dr Chintan Vaishnav Mission Director, Atal Innovation Mission, Delhi. Ravi Soni, Cofounder and CEO said that Upajguru bridges the gap of digital technology in the agri-value chain, so as to make agriculture sustainable and profitable. Nitya Nand Deepak, Cofounder and COO said “UPAJGURU is a product of Grus and Grade is a futuristic crop management system set to make agriculture and agri business more efficient, profitable and traceable. In Particular it will also strengthen Farmers Producers Organizations (FPOs) and agribusiness consortiums” UPAJGURU connects farmers with farmer collectives (FPOs), input suppliers, transporters, warehouses, marketplaces, insurance companies and banks at a single point of contact. It integrates game changing features at each step to reduce inefficiencies and leakages along the value chain, he said. UPAJGURU hits all the right notes for sustainable, efficient, profitable agribusinesses. It creates value for all stakeholders, maximizes per acre value and gives greater control to farmers. The platform is a medium to unleash the spirit of entrepreneurship in the farmer and empower the collectives of farmers to innovate and adapt, he added. The company has won India Startup 500 award in the year 2021 and best Agritech Start-up 2021 by CEO magazine.