PR veteran Prof Bhanawat emphasizes role of AI as a catalyst for Innovation, in PRS Delhi Webinar

            New Delhi: In his insightful session on AI and Media, Prof. Sanjeev Bhanawat traced the evolution of technology across generations, culminating in the transformative impact of artificial intelligence (AI) on Media and Content Consumption. Highlighting AI’s role as a catalyst for innovation, Prof. Bhanawat underscored its ability to revolutionize how content is created, distributed, and consumed. His discussion illuminated the intersection of creativity and technology, showcasing AI’s potential to enhance storytelling, personalize user experiences, and optimize media workflows. Prof. Bhanawat’s comprehensive overview provided a compelling glimpse into the future of AI-driven media landscapes, urging us to embrace technological advancements while navigating the ethical and practical implications they entail.

During the session, Prof. Sanjeev Bhanawat delved into the multifaceted impact of artificial intelligence (AI) on the media landscape. He elucidated how AI is reshaping content creation by augmenting human creativity with tools that streamline processes, generate insights, and enhance production efficiency. AI-driven algorithms are enabling unprecedented levels of personalization in content, tailoring experiences to individual preferences and behaviors.
Moreover, Prof. Bhanawat highlighted AI’s pivotal role in content distribution, optimizing delivery channels and maximizing reach across diverse platforms. Through data-driven analytics and predictive modeling, AI empowers media organizations to refine audience targeting and engagement strategies, thereby fostering deeper connections with viewers.
Furthermore, AI’s advancements in natural language processing and machine translation are revolutionizing global content accessibility. Prof. Bhanawat underscored how AI-powered translation technologies facilitate seamless communication across linguistic barriers, broadening audience reach and fostering cultural exchange on a global scale.
Prof. Bhanawat’s comprehensive overview underscored AI’s transformative influence across the content lifecycle, from creation to distribution and translation. His insights illuminated the profound opportunities AI presents for innovation in media and content industries, while also prompting thoughtful considerations around ethical implications and future implications.
Prof. Bhanawat’s discussion points regarding AI’s impact on content creation, distribution, and translation, highlighting its transformative potential in these critical areas of media and technology.

• by GS Bawa, Secretary General, PRS Delhi and former GM (Corp. Communications), Airports Authority of India. An avid writer, Mentor and Teacher, PR and Communication.

Prof.  Sanjeev Bhanawat , a veteran PR professional,  is the former Head, Department of Journalism & Mass Communication. Former Director APTC, University of Rajasthan.  He’s acknowledged as the architect of growth and development of media education in Rajasthan.